United States securities and exchange commission logo





                              May 12, 2020

       Brian D. Murphy
       President and Chief Executive Officer
       American Outdoor Brands Spin Co.
       18000 North Route Z
       Columbia, MO 65202

                                                        Re: American Outdoor
Brands Spin Co.
                                                            Draft Registration
Statement on Form 10
                                                            Submitted April 15,
2020
                                                            CIK 0001808997

       Dear Mr. Murphy:

              We have reviewed your draft registration statement and have the
following comments. In
       some of our comments we may ask you to provide us information so that we
may better
       understand your disclosure.

               Please respond to this letter by providing the requested
information and either submitting
       an amended draft registration statement or publicly filing your
registration statement on
       EDGAR. If you do not believe that our comments apply to your facts and
circumstances or do
       not believe that an amendment is appropriate, please tell us why in your
response.

             After reviewing the information you provide in response to these
comments and your
       amended draft registration statement or filed registration statement, we
may have additional
       comments.

       Draft Registration Statement on Form 10 submitted April 15, 2020

       Exhibit 99.1 - Information Statement
       Our Amended and Restated Bylaws designate Delaware as the exclusive
forum for certain
       litigation..., page 48

   1.                                                   Disclosure here and on
page 128 indicates that your bylaws' exclusive forum
                                                        provision identifies
the chancery court of Delaware as the sole and exclusive forum for
                                                        some litigation,
including any derivative action or proceeding. Revise the disclosure to
                                                        make clear whether that
provision applies to actions arising under the Securities Act or the
                                                        Exchange Act. We note
that Section 27 of the Exchange Act creates exclusive federal
                                                        jurisdiction over all
suits brought to enforce any duty or liability created by the Exchange
                                                        Act or its rules and
regulations and that Section 22 of the Securities Act creates concurrent
 Brian D. Murphy
FirstNameOutdoor Brands Spin Co.
American LastNameBrian D. Murphy
Comapany NameAmerican Outdoor Brands Spin Co.
May 12, 2020
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May 12, 2020 Page 2
FirstName LastName
         jurisdiction for federal and state courts over all suits brought to
enforce any duty or
         liability created by the Securities Act or its rules and regulations.
If the provision applies
         to Securities Act claims, revise the disclosure to state that there is
uncertainty whether a
         court would enforce the provision and that investors cannot waive
compliance with the
         federal securities laws and their rules and regulations. If the
provision does not apply to
         actions arising under the Securities Act or the Exchange Act, ensure
that the exclusive
         forum provision in your governing documents states this clearly, or
tell us how you will
         inform investors in future filings, including any amendment to this
information statement,
         that the provision does not apply to any action arising under the
Securities Act or the
         Exchange Act.
Treatment of Outstanding Equity Compensation Awards, page 51

2.       Please revise your disclosure to further explain the basis for
adjusting the SWBI awards
         by either the stockholder method or the employer method. Please
explain in more detail
         the differences in the intrinsic value of the SWBI awards such that
different adjustment
         methods are necessary. Please also clarify if anyone other than the
persons identified in
         the table will be impacted by this system.
Selected Historical Combined Financial Data
Non-GAAP Financial Measures, page 69

3.       Refer to your discussion paragraph of Adjusted EBITDAS on page 69 and
Item
         10(e)(1)(i)(C) of Regulation S-K. Please expand to explain how this
measure will
         improve an investor's understanding of underlying performance trends.
Also, explain how
         management uses this non-GAAP measure in an understanding of operating
results and
         ongoing performance of the underlying performance trends, what is
meant by your
         underlying performance trends, and better explain why you make
material adjustments
         other than interest, taxes, or depreciation and amortization. Further,
in the last sentence of
         the introductory paragraph, please revise to provide a distinction
between your use of both
         the GAAP and non-GAAP financial measures in evaluating your financial
performance.
         In this regard, the primary financial measure used should be GAAP net
income/(loss),
         with Adjusted EBITDAS as a supplemental non-GAAP performance measure.
Overview and Highlights, page 71

4.       We note you focus on your brands and the establishment of product
categories in which
         you believe your brands will resonate strongly with the activities and
passions of
         consumers. Further, in focusing on your brands and the operations of
your business, you
         organize your creative, product development, sourcing, and e-commerce
teams into four
         brand lanes, each of which focuses on one of four distinct consumer
segments, Marksman,
         Defender, Harvester, and Adventurer, with each of your brands included
in one of the
         brand lanes. Also, on page 93 you disclose that you have dedicated
management teams
         assigned to each brand lane. We note that the SWBI operations to be
transferred to you in
         the separation were considered a separate business segment of SWBI.
However, in light
 Brian D. Murphy
FirstNameOutdoor Brands Spin Co.
American LastNameBrian D. Murphy
Comapany NameAmerican Outdoor Brands Spin Co.
May 12, 2020
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FirstName LastName
         of the planned spin off, tell us any reconsideration given to
reflecting your four brand
         lanes into four separate operating and reportable business segments.
Your response
         should address ASC 280-10-50-1 and ASC 280-10-50-10 through 12.
Management's Discussion and Analysis of Financial Condition and Results of
Operations
Results of Operations, page 74

5.       In your analysis of results of operations, you often attribute changes
in line items to a
         combination of several different factors. For example, you disclose
that fiscal 2019 net
         sales compared with fiscal 2018 increased "primarily because of higher
related party sales
         for electro-optics products; market acceptance of newly introduced
shooting, hunting, and
         cutlery products over the past several years; increased revenue from
strategic retailers,
         including large online retailers that had large bulk orders with
discounted pricing in fiscal
         2019; and inorganic revenue from the BUBBA acquisition; partially
offset by lower third-
         party OEM and commercial electro-optics product revenue as a result of
a general decline
         in firearm market conditions mentioned above." When you list multiple
factors that
         contributed to line item changes, please revise your disclosure to
quantify, if possible, the
         impact of each material factor that you discuss. Refer to Item
303(a)(3) of Regulation S-
         K and Section III.D of Release No. 33-6835.
Election of Directors, page 124

6.       Disclose whether holders of shares of common stock are entitled to
cumulative voting
         rights in the election of directors.
Where You Can Find More Information, page 129

7.       We note the "not necessarily complete" language relating to statements
in the information
         statement concerning any contracts or other documents filed as
exhibits. Revise the
         disclosure to clarify that statements in the information statement
concerning any contracts
         or other documents filed as exhibits include the material provisions
of the contracts or
         other documents.
Index to Combined Financial Statements, page F-1

8.       We note that the draft registration statement on Form 10 omits the
required auditors'
         report of independent registered public accounting firm pursuant to
Rule 2-02 of
         Regulation S-X. In the next submission, please provide an auditors'
report covering the
         financial statements that are included in the Form 10. Please revise
or advise.
9.       We note from your disclosure in Note 14 that sales to related parties
to SWBI totaled
         $17.5 million, which represented 10% of total net sales for fiscal
2019. Revise to disclose
         amounts of material related party transactions on the face of the
balance sheet, statement
         of comprehensive income, or statement of cash flows pursuant to Rule
4-08(k) of
         Regulation S-X.
 Brian D. Murphy
American Outdoor Brands Spin Co.
May 12, 2020
Page 4
Note 1. Background, Basis of Presentation, and Summary of Significant
Accounting Policies
Significant Accounting Policies, Revenue Recognition, page F-6

10.   Refer to your discussion of revenue recognition on page F-11. Please
expand to provide a
      disaggregation of your revenues by the four brand lanes, Marksman,
Defender, Harvester,
      and Adventurer. Also, provide your revenues by geographic region and
classes of trade,
      that is, online retailers, specialty retailers, dealers, distributors,
and direct to consumer.
      Refer to ASC 606-10-50-5 and also to ASC 606-10-55-91 where categories of
      disaggregation for your revenues may include by type of good or service,
that is, major
      product lines, timing of transfer of goods or services, and by sales
channels.
       You may contact Beverly A. Singleton, Staff Accountant, at (202)
551-3328 or Melissa
Raminpour, Accounting Branch Chief, at (202) 551-3379 if you have questions
regarding
comments on the financial statements and related matters. Please contact Edward
M. Kelly,
Senior Counsel, at (202) 551-3728 or Erin M. Purnell, Senior Counsel, at (202)
551-3454 with
any other questions.



                                                             Sincerely,
FirstName LastNameBrian D. Murphy
                                                             Division of
Corporation Finance
Comapany NameAmerican Outdoor Brands Spin Co.
                                                             Office of
Manufacturing
May 12, 2020 Page 4
cc:       Robert S. Kant, Esq.
FirstName LastName